LeadFaktory (“we,” “us” or “LeadFaktory”) is committed to the privacy and security of your personal information. This Privacy Policy (“Policy“) describes the privacy practices we follow in connection with the LeadFaktory website (https://leadfaktory.com), social media pages and mobile applications that link to it (collectively our “Sites”), as well as the related consumer services offered through the Sites. It also describes the options you have regarding our collection, use, and disclosure of your personal information when accessing the Sites.
By accessing or visiting our Sites, by communicating with us (by any means) or agreeing to receive emails from us, you agree to the terms of this Policy. If you have any questions, concerns or comments about our treatment of your personal information or this Policy, please contact our Privacy Officer using the following email address [[email protected]].
- What personal information do we collect, why and by what means?
- Under what circumstances do we share your personal information?
- Do we use cookies, profiling or tracking technologies and if so, how are they enabled and disabled?
- How do we store and secure your personal information?
- Your rights
- Children’s privacy
- How to unsubscribe
- Updates to this Policy
1. WHAT PERSONAL INFORMATION DO WE COLLECT, WHY AND BY MEANS?
We collect your personal information in a number of ways and for a number of different purposes, depending on their different categories. Please see the table below for more details.
| Categories | Examples | Means & Purpose of Collection |
| LeadFaktory account information | Name, address, phone number, email address, username, and password | We collect this information when you create your LeadFaktory account. Collecting this information allows us to process your requests such as posting or purchasing leads, provide the services and information you request, as well as respond to comments and questions you send us. |
| Information contained in leads | Name, address, email address, telephone number, service(s) sought. Depending on the nature of the service that it sought, we may also collect the following personal information: age, gender, smoker/non-smoker, summary description of driving record, value of the loan desired, value of the goods to be insured. | We collect this information via our standardized web forms. We collect this information for the purpose of facilitating transactions. |
| Marketing information | Marketing preferences | Collected with your consent for the purpose of marketing our services. |
| Technical information | Device type, browser type, IP address, pages visited on our Sites. | Collected through cookies, including third-party cookies, on our Sites for the purpose of improving website functionality and fixing bugs. For more information about our usage of cookies please refer to section 3 of this Policy. |
| Usage & Performance information | The date, time and duration of your visits on the Sites, the pages viewed and links clicked on the Sites, your language preferences, browsing history, and the web pages that redirected you to our Sites. | We collect this data using cookies and pixels on our Sites, including those provided by trusted third parties who collect it on our behalf. For more information about these technologies, including how to enable and disable them, see section 3 of our Policy. Collecting this information allows us to compile aggregate data about traffic and interactions on our Sites in order to improve the experience and tools on our Sites and to provide customized website experiences to our users. |
We take steps to ensure that only those employees who need access to your personal information to perform their duties have access to it.
2. UNDER WHAT CIRCUMSTANCES DO WE SHARE YOUR PERSONAL INFORMATION?
We share your personal information with third parties where necessary to fulfil the purposes identified above, and more specifically, as set forth in the table below:
| Categories of Third Parties | Purpose of Communication |
| Service providers | To enable us to provide requested services, such as payment processing, marketing, and website hosting. |
| Professional advisors | We may disclose your personal information to our legal, financial, accounting or other consultants to the extent necessary to operate our business and comply with applicable laws. |
| Law enforcement & Other government agencies | To comply with legal obligations and respond to lawful requests. We verify that the request is legitimate before responding. |
| Successors in interest | In the event of a sale, merger, or other business transaction, to enable the new owner or operator of LeadFaktory to continue providing services to our users. |
3. Do we use cookies, profiling or tracking technologies and if so, how are they enabled and disabled?
Cookies are small text files that are placed on your device when you access our website, and they can be used to collect information such as your browser type, IP address, and pages visited on our site. We use cookies on our Sites to improve functionality, understand usage patterns, and provide customized experiences for our users. Cookies also help us to detect bugs and errors on our Sites.
You can manage your cookie preferences by adjusting the settings in your web browser. Please note that disabling cookies (such as essential or functional cookies) may limit your ability to use certain features of our website. Despite this, you can choose to disable cookies at any time in your browser.
Cookie preferences must be set for each Internet browser. You generally have several ways to manage cookies, including: allowing or disallowing cookies entirely, deleting specific cookies that have already been stored by the browser, preventing certain websites from sending cookies to your computer, or blocking third-party cookies (when you browse a website, cookies are sent to your computer from another website). If you have any questions about our use of cookies, please contact us using the contact information provided above.
4. HOW DO WE STORE AND SECURE YOUR PERSONAL INFORMATION?
Your personal information is hosted on the servers of our trusted service provider located in Quebec. We implement physical, administrative and technical safeguards designed to preserve the confidentiality, integrity and security of personal information under our control. However, information transmitted on the Internet and/or stored on systems attached to the Internet is not 100% secure, and no security can provide absolute protection. As a result, we do not ensure, warrant or guarantee the security or integrity of such information.
We retain your personal information only for as long as is necessary for us to fulfil the relevant purposes specified in this Policy and to comply with our legal obligations. With regard specifically to personal information contained in leads, this information is destroyed 48 hours following the lead’s purchase. If a lead is not sold, the personal information it contains will be destroyed 48 hours after the end of the auction period. If you would like more information about the length of time we retain your personal information, please contact our Privacy Officer using the contact details above.
This Policy does not apply to third-party websites. We are not responsible for their privacy policies, procedures or practices.
5. CHILDREN’S PRIVACY
We do not knowingly collect personal information from kids under the age of 14 on our Sites. If you are the parent or legal guardian of a child under 14 who has provided us with personal information, you may contact us using the contact information above to ask us to stop using or to delete that information.
6. YOUR RIGHTS
Upon written request and confirmation of your identity, you will be given access to the personal information in our possession and will be able to request corrections, if necessary, in accordance with applicable laws. To ensure that the personal information we hold about you is accurate and up to date, please inform us immediately of any changes to your personal information. If we use and/or disclose your personal information based on your consent, you may always withdraw that consent. Please note, however, that withdrawing your consent may prevent you from receiving some or all of our services.
If you have any questions or comments about this Policy or our privacy practices, including the manner in which we use your personal information, or to find out how to exercise your rights with respect to the processing of your personal information, including making a complaint, you may contact our Privacy Officer using the contact information provided above.
7. HOW TO UNSUBSCRIBE
If at any time you wish to stop receiving marketing messages from us, we include an unsubscribe mechanism in all of our electronic communications and you can always change your email preferences through your LeadFaktory account.
8. UPDATES TO THIS POLICY
Please keep in mind that, if you choose not to receive marketing communications, you will continue to receive transactional or account communications related to services or products that you have requested on the Sites (e.g. confirmation e-mails, billing reminders, etc.).
Please consult our Sites regularly to stay informed of changes to this Policy, as we may update it from time to time. If we update this Policy, we will post a notice on the Sites indicating the changes and their effective date. Your continued use of the Sites following an update to this Policy indicates that you have read, understand and accept the current version of the Policy.
Last update: March 20, 2023